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Digital: the future of terminal building

First, the foreword

The terminal should not just wait for the plane ", she is an urban traveler pauses, she does not belong to the starting point, not on the road, do not belong to the end; she is traveling is blank, the past and the future of the middle。 This should not be in a hurry, anxious, she belongs to the third space travelers, can be in a daze, can stroll, to find and access to the Internet, you can read, can enjoy the freedom of being alone, two people gathered in knots, wanton。

The terminal is a pause for travelers.

Two, the teaching object

Senior management in the airport

Three, the course is long

The duration of this course is 1-2 days (6-12 hours)

Four, curriculum outline

1, general - terminal imagination in the future

1.1 terminal: a full commercial potential bonanza

1.2 airport industry's business model: the double main industry interaction flow economy

1.3 experience: to achieve a breakthrough in the dual main business integration

2, the digital terminal business: double business resources, to achieve the optimal configuration

2。1 let the airport commercial farewell message island"

2.2 to improve the level of commercial performance management of terminal building by means of digital method

2。3 to increase the amount of passenger consumption by digital means

2.4 electricity suppliers to bring new airport commercial profit point

2.5 digital terminal business best practice

3, the digital airport media: across a variety of media, change passive access to active access

3.1 the nature of the flow economy: Pricing for attention

3。2 high value of the new media: precision, immersion, interaction

3。3 application of new media technology, to define the new mode of airport advertising

3。4 digital airport media best practices

4, interactive services: Airport connectivity travel course, into commercial pole

4。1 integration: airport services in the perspective of passengers

4.2 with the digital realization of the exclusive service of passengers

4.3 digital service output business value

4.4 digital airport services best practices

5, summary and review - to make the airport a pause for travelers